OpenSky – Division of Capital Bank
My goal was to transform OpenSky’s credit card application landing page into a seamless and engaging experience. Beyond enhancing visual appeal, I reimagined the user journey to be intuitive and straightforward, ensuring a frictionless application process.
Task
The existing landing page suffered from several critical issues—cluttered information architecture, an outdated design that failed to reflect the brand's identity, and a convoluted application process that deterred potential applicants. Our mission was to address these pain points, enhancing usability while ensuring the page aligned with the modern consumer's expectations.
