That’s me. G’day, I’m Tina – a holistic visual designer & creative processes fanatic. In my free time you can usually find me painting sneakers, watching battlebots, hardscaping a fish tank, or sharpening my prompt engineering skills, all while listening to some lofi hip-hop beats.
I prioritize understanding the audience and their needs, crafting designs that resonate and guide them seamlessly towards conversion points.
Embrace a culture of continuous improvement, iteratively testing and refining designs based on user feedback and performance metrics.
Foster open communication and collaboration with clients and stakeholders, working together to align design strategies with business objectives and conversion goals.
Utilize analytics and A/B testing to inform design choices, ensuring every element serves the overarching goal of maximizing conversions.
I’m dedicated to creating designs that are inclusive and accessible to everyone, regardless of background or ability.
Staying abreast of evolving industry trends, emerging technologies, & user behavior patterns is a necessity. I continuously refine, improve & evolve as a designer, adding to my arsenal of skills along the way.
Design & copy should have a purpose, a goal. Smart design and well-crafted copy can sell products through a screen, solve problems, reduce pain points and improve user experience. I find that sweet spot that exists where business needs and user needs meet, then create digital user experiences that delight and keep people engaged.
Summarizing myself through things I’ve heard, read, felt and thought a lot about, would look a bit like…
"Sucking at something is the first step to being sorta good at something."
– Jake the Dog
You're never too old to watch cartoons, no matter what they tell ya! I have been inspired countless times by the stories, the visual styles, the problem solving, the character development, and the (sometimes) utter chaos that goes on in cartoons.
Currently watching:
Warrior - S3
"Deeds will not be less valiant because they are unpraised."
– Aragorn
The main protagonist in J. R. R. Tolkien’s The Lord of the Rings
Look at this gem. It’s short but super important.
I always strive to do the right thing on a human-to-human level not for merit, or reward or because someone is watching, but because I try to live in harmony with my deepest values, by being honest, and keeping my word. It kind of goes hand in hand with integrity: doing the right thing when no-one is watching.
"I just like being creative. Whatever way I have to do it."
– Jim Carrey
In my free time I like to paint street art on sneakers, old balls, xbox controllers and other random things. I also like to build things whether it be with wood or 3D printing.
I also like to mix my 2 long term hobbies of fish keeping & plants to recreate the most natural environment for my fish while creating fertilizer for my plants, aka – Aquaponics. The nutrient-rich water from the fish is used as a fertilizer for the plants, and the plants help purify the water for the fish.
"One of the best things about growing up in New Zealand is that if you are prepared to work hard and have faith in yourself, truly anything is possible."
– Peter Jackson
The New Zealand All Blacks rugby team performing their pre-game “haka”. Also, how I start each new project.
I was born & raised in New Zealand & when I was a teenager, moved with my parents to Las Vegas, Nevada. Adapting to a totally new culture was a challenge at first, but it made me more hungry to learn about new cultures, & unafraid to ask the right questions.
"Oh 57!t, we're gonna be parents?!"
– Hubby, circa 2013
Being a Mum has taught me patience, discipline, leadership and all that jazz, but it’s also taught me the importance of listening, playfulness, and how not to take myself too seriously.
"Music should be your escape."
– Missy Elliott
Music moves you, and it moooves you . This is the current soundtrack to my life.
Each time I listen to a new DJ or a new style of music, I’m transported to a different mental space, even if I’m just sitting at my desk.
"The more that you read, the more things you will know. The more that you learn, the more places you’ll go."
– Dr. Suess
What I’m reading right now: Range, by David Epstein.
Never stop learning, right? I’m curious by nature and have a growth-mindset. I enjoy gaining knowledge, new skills and discovering information as well as escaping reality & becoming immersed in another world.